Food security remains a pressing concern in Singapore, given its dependence on imports for over 90% of its food supply. The national objective of achieving a 30% local food production target by 2030, known as the 30 by 30 goal, aims to address this issue. However, the local farming sector continues to face challenges in establishing a sustainable ecosystem. Steven Chia and Crispina Robert engage in discussions with Kenny Eng, a fourth-generation farmer and founder of The Local Farm, alongside Professor William Chen, director of the NTU Food Science and Technology Programme, to explore factors such as cost, consumer behavior, and overall commitment influencing the viability of local farming.