Tata Consultancy Services is actively encouraging its employees to adopt artificial intelligence (AI) tools to deliver work faster, more efficiently, and at lower costs, even if it temporarily impacts the company’s revenue, CEO K Krithivasan said on Wednesday. Speaking at the Nasscom Technology and Leadership Forum in Mumbai, Krithivasan highlighted that employees should inform clients whenever AI can improve performance, regardless of any potential revenue cannibalization.

He emphasized that TCS views AI as an opportunity to enhance productivity and create new value rather than as a threat to jobs. “We are not afraid this technology will take away our livelihood. The more you embrace it, the more benefits you will enjoy,” Krithivasan said, urging employees to welcome the changes AI brings. TCS’ approach mirrors that of its smaller rival Wipro. Hari Shetty, Wipro’s Chief Strategist and Technology Officer, has also projected that AI adoption will expand demand for software services and create more jobs than it displaces.

The comments come amid investor concerns over AI’s potential disruption to India’s traditionally labor-intensive IT sector. In February alone, these worries have erased roughly $68.6 billion in market value, with the Nifty IT index falling 21% as of Tuesday, putting it on track for its worst monthly performance in nearly 23 years. Despite these market jitters, TCS is pushing forward with its AI-driven strategy, positioning itself to leverage technology for efficiency, innovation, and long-term growth in the evolving IT landscape.