Technology
Adobe rolls out Generative Extend, more AI in Premiere Pro: What's new

Adobe is enhancing Premiere Pro with new AI-powered features, including Generative Extend and Media Intelligence, both previously available in beta testing. These advanced tools are designed to streamline video editing by enabling users to seamlessly extend 4K and vertical videos, along with accompanying audio, making it easier to fill gaps in footage.
Alongside these additions, Adobe After Effects has also received significant upgrades, introducing High-Performance Preview Playback, which accelerates composition playback across various systems, ensuring smoother workflow and efficiency. The update further enhances 3D tools by incorporating Animated Environment Lights, which improve realism in compositing. Additionally, HDR Monitoring now enables precise playback and editing of high dynamic range content, ensuring richer and more vibrant visual output.
Adobe’s cloud-based collaboration tool, Frame.io, has also been updated with improved storage capabilities and a faster subtitle translation system, which can translate captions into 27 languages almost instantly. The platform now supports a broader range of document formats, making it more versatile for creative professionals.
To make Generative Extend accessible, Adobe is offering it free of charge for a limited period. However, after this introductory phase, users will need Firefly generative credits to utilize the feature. Depending on their Creative Cloud subscription tier, users receive between 25 and 1,000 credits per month. Those who require additional credits can purchase them through a separate Firefly credit plan, starting at $10 per month for 2,000 credits. While Adobe has not yet disclosed the exact number of credits required per use, the pricing will depend on variables such as video format, resolution, and frame rate. With these updates, Adobe aims to make video editing faster, more efficient, and more accessible, ensuring that creative professionals can produce high-quality content with greater ease and flexibility.
Disclaimer: This image is taken from Business Standard.