Lifestyle

Sides, the popular fried chicken brand launched by UK YouTubers Sidemen, is set to open a new outlet at Bugis plus.

Published On Tue, 08 Apr 2025
Vikram Shetty
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Can’t travel all the way to the UK to try Sides? No worries — the popular fried chicken chain by YouTube group The Sidemen is making its way to Singapore. The brand is set to open its first Singapore outlet at Bugis+, although there hasn’t been an official announcement yet. According to the Bugis+ website, the store is “opening soon” and will occupy two units on the mall’s third floor.

Official Instagram and TikTok pages for Sides Singapore have already been created. While no posts have been shared so far, the bio states: “Hot chicken famous flavours by @Sidemen. Coming soon to Singapore.” On April 8, the brand reposted an Instagram Story showing hoarding signage that reads: “First in Asia! Sides, opening June 2025.”

Just like its UK branches, the Singapore outlet will offer burgers, chicken tenders, wings, waffle fries, and shakes. Sides was founded in November 2021 when The Sidemen partnered with Reef, a company that operates virtual restaurants and delivery kitchens. The chain opened its first physical store in February 2022 at Boxpark Wembley, and currently has locations in Manchester, Essex, and Kent. The Sidemen — made up of TBJZL, Behzinga, Vikkstar123, KSI, Miniminter, Zerkaa, and W2S — are known for their YouTube content, which includes sketches, challenges, and gaming videos. In addition to Sides, the group also runs Sidemen Clothing and the subscription-based platform Side+.

Disclaimer: This image is taken from Instagram/Eatsides, Instagram/Sidemen.