Apple’s antitrust case in India has entered a crucial phase, with the potential to reshape how the company’s App Store operates in the country. The Competition Commission of India (CCI) is investigating whether Apple’s App Store policies unfairly restrict competition by forcing developers to use its in-app payment system and limiting alternative payment options.

The case began in 2021 after complaints from developers and industry groups, who argued that Apple's rules give it excessive control over app distribution and digital transactions on iPhones. The regulator believes Apple’s App Store acts as the only gateway for developers to reach iOS users in India, strengthening concerns over monopoly-like behaviour.

Apple has defended its policies, saying they are necessary to maintain security, privacy, and a smooth user experience. The company also argues that it competes in the broader smartphone market, where Android dominates. India’s regulatory focus has shifted toward Apple’s control over its own ecosystem rather than its overall smartphone market share. Apple’s growing presence in India, especially in the premium smartphone segment, has increased the economic importance of the case.

The CCI is now examining whether Apple’s restrictions harm developers by limiting payment choices and increasing costs. While financial penalties are possible, the bigger question is whether regulators will force Apple to allow alternative payment systems or relax App Store restrictions.

Global regulators, particularly in the European Union and Japan, have already pushed Apple to open parts of its ecosystem. In India, analysts expect regulators to focus mainly on payments and developer flexibility rather than immediately allowing third-party app stores. The case signals India’s growing scrutiny of large digital platforms and could gradually reduce Apple’s control over app monetisation in the country.

Disclaimer: This image is taken from Bloomberg.