Mumbai, June 28 (AHN) Filmmaker Shekhar Kapur, who is known for his insightful social media posts, has shed light on the expanding market of micro-dramas.

On Sunday, the filmmaker took to his X, formerly Twitter, and penned a long note, as he spoke about the market size of micro-dramas.

He wrote, “The whole world suddenly is talking about microdramas. They should. In China, the current value is almost $150 billion by the end of 2026. That is nearly twice the annual box office of their films at a fraction of the cost. The Indian microdrama market is valued at $ 1.5 Billion, to give it context, Indian theatrical Box office is also $ 1.5 Billion for 2026 ! But do not expect a Mughal-E-Azam, a Sholay, Mr. India, or a Masoom to arise from a MicroDrama. For that’s not the business , MicroDrama is a business of scale .. which is why the rush to invest and grab a massive market share comes first from technology companies and existing platforms (sic)”.

He further mentioned, “AI now offers huge opportunities for scaling production more efficiently and economically. But Story Telling? Scale plus AI may be a compelling business vision .. but does story telling lend itself to scale? That remains to be seen. I’ve been evolving the script of Masoom 2 for years now .. and am finally ready to shoot .. So Masoom is no Microdrama .. For Microdrama still needs to define itself .. is it a great business idea ? Yes. Will Great Stories come out of it ? Time will tell (sic)”.

Earlier, the filmmaker who is presently busy with his highly anticipated sequel, 'Masoom The Next Generation', expressed his excitement as Oscar-winning composer A R Rahman recorded a track for his next. It must be noted that the singer and composer is also co-producing the movie.

Shekhar took to his official X and treated the users with a picture of Rahman and lyricist Sohaila Kapur hard at work in the recording studio.

Spilling his excitement, he wrote the caption, "Always exciting to watch him in a state of ecstasy as he is composing. A R Rahman and Sohaila Kapur (lyrics) at a recording for songs for Masoom-the Next Generation.. Rahman is also Co Producing the film (sic)”.

In May, Shekhar and Rahman announced their collaboration on ‘Masoom: The New Generation’. For those who do not know, these two had previously joined forces on many projects, such as 'Kapur’s Elizabeth - The Golden age', and the musical theatre productions 'Bombay Dreams and Why? The musical', along with others.