Bharat Tex Trade Federation, Premiere Vision sign MoU to boost India-France fashion collaboration

New Delhi, Sep 3 (AHN) Bharat Tex Trade Federation and Premiere Vision SA signed a Memorandum of Understanding that deepens India’s engagement with the global fashion and textile ecosystem, an official statement said on Thursday.

This partnership helps Indian textile manufacturers, exporters, designers and artisans to connect with international buyers, fashion houses and premium sourcing networks.

The MoU was signed at the Premiere Vision exhibition in Paris and builds on a Letter of Intent signed on July 14, 2026 at Bharat Tex 2026, translating the vision into sustained collaboration across trade, sourcing, design, sustainability and heritage, the statement from Ministry of Textiles said.

The partnership will facilitate India’s movement beyond volume-driven exports toward high-value, design-led and premium segments, the ministry said.

Premiere Vision’s trend intelligence platforms will support the Indian enterprises to align with global market demands and build relationships with buyers seeking sustainable, high-quality sourcing solutions.

The MoU leads to reciprocal participation of exhibitors, delegations, speakers and experts across both trade shows, supported by joint export promotion and buyer-seller meets.

It also paves way for joint export promotion initiatives to enhance the market access, including buyer-seller meets and reverse buyer-seller meets, exchange of market intelligence and cooperation benefiting both parties.

The MoU promotes circularity, traceability and responsible production, and with both organisations cooperating on promoting sustainability initiatives at their respective events.

The partnership follows the conclusion of negotiations for the India-EU Free Trade Agreement in January 2026.

The agreement provided preferential market access on 96.8 per cent of tariff lines covering 99.5 per cent of India’s exports, with 90.7 per cent of exports by trade value expected to become duty-free upon coming into force.

The EU’s global textile and apparel imports stood at approximately $292.8 billion in 2025, while India’s textile and apparel exports to the EU are currently around $10.4 billion.

The India-EU FTA’s proposed zero-duty access across textile and clothing tariff lines will create significant opportunities for Indian exporters across garments, textiles, yarns and home textiles.

Neelam Shami Rao, Secretary, Ministry of Textiles said that Bharat Tex has emerged as the world’s largest integrated textiles event, with a strong focus on trade, sustainability and investment.

"This partnership with Première Vision is a natural progression, creating new opportunities to showcase India’s luxury textiles and rich heritage to Europe and the world, while benefiting artisans, weavers, designers, women entrepreneurs and MSMEs across the country,” Rao said.

—AHN

aar/pk